YNK is health and safety consultants that specialise in supporting small businesses across the South of England UK. It provides a wide range of health and safety services to employers to lessen risk develop safety and wellbeing.
My design was based around modernising their existing logotype that was formerly based on the initial signs of the founder. I formed a minimalistic monotype emblem from the hand drawn version bringing out its clean refined details. I introduced alignments of colours to represent the 4 core areas of the business. A design that is inspired by the Calligraphy, using lines, brush lines and coloured shapes creating a design that is simply applied to diverse branding elements.
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